About NOLOGO
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Our Story
Florian Lefebvre, NOLOGO’s founder has harbored a passion for BMX since the tender age of four. His dedication to the sport saw him ascend to the pro level, competing with top-tier riders that have become World and Olympic Champions. The creation of NOLOGO was sparked by a request from a friend who sought a custom BMX racing pant that was simple yet elegant. Florian designed a brand-free pant that met these needs. The feedback was overwhelmingly positive, with other riders expressing a keen interest in the product.
Recognizing the market need
NOLOGO was founded in 2017, aiming to introduce the concept of understated, high-performance racing gear to the BMX community at
large and beyond.
NOLOGO has grown organically since its inception and has established itself as a leading French brand in cycling sportswear and protective gear. True to its name, NOLOGO focuses on minimal branding and elegant designs, appealing to riders who prioritize performance and aesthetics over conspicuous brand logos. The brand serves a niche of BMX, MX, and mountain bike enthusiasts who appreciate high craftsmanship and functionality without overt commercial branding.
Our Mission
At NOLOGO, we are passionate about elevating the standard of performance and design in cycling sportswear. Our mission is to provide high-quality, understated gear that empowers riders to express their individuality and excel on the track. We strive to connect with and support the riders’ community on a grassroots level, while expanding our global reach through organic and sustainable growth.
With a focus on minimal branding and constant innovation, we aim to maintain our position as a premium brand while remaining accessible to all enthusiasts. By staying true to our core values of performance, craftsmanship, and community, we are committed to setting a new standard in the industry and empowering riders to chase their passions with confidence and style.
